I build video-led growth systems that turn content into a consistent source of attention, demand, and revenue.

I’m a growth marketing manager focused on one thing: creating content that performs. Not just visually—but at a level where it reliably generates reach, drives engagement, and contributes to real business outcomes. Across multiple brands, I’ve led video-first strategies producing 100k–200k+ organic views per week and millions annually, turning social platforms into scalable growth channels.

What separates my approach is the combination of strategy and execution. I don’t operate as just a content creator or just a marketer—I build the full system. That includes positioning, content strategy, production, distribution, and performance analysis, all designed to create repeatable momentum instead of isolated wins.

My background started in business and evolved through real-world execution. I earned a Bachelor’s degree in Business Administration from the College of Charleston, then quickly moved into hands-on creative work—using videography to fund extended travel across the United States, Europe, Africa, and Australia. Working across different environments and cultures gave me a sharp understanding of what actually stops attention, what people engage with, and what drives response.

Alongside that, I worked in high-end hospitality, including at The Dewberry Charleston during its early days. That environment reinforced a standard of precision, consistency, and customer experience that I now apply directly to marketing—because strong brands aren’t built on ideas alone, they’re built on execution.

Over time, I shifted from creating content to engineering performance. Today, I work closely with brands and leadership teams to turn content into a growth asset—aligning marketing efforts with visibility, customer acquisition, and long-term scalability.

I build systems that don’t just generate attention—but convert it into measurable growth.